Clay
VerifiedGo to market with unique data—and the ability to act on it
About Clay
Clay is a go-to-market (GTM) automation platform that combines AI agents, data enrichment, and intent signals to help sales and growth teams automate their prospecting and outreach workflows. The platform enables users to research target companies and individuals using AI, enrich CRM data with information from 150+ data providers, and trigger automated actions based on buying intent signals. The platform serves as a central hub for GTM teams to consolidate fragmented data sources and tools into unified workflows. Users can build sophisticated automation sequences that combine AI-powered research, multi-source data enrichment, conditional logic, and integrations with existing CRM and email tools, enabling teams to scale personalized outreach without proportional headcount increases.
✨ Key Features
- ✓ Claygent: AI research agent for investigating companies and individuals
- ✓ Sculptor: Natural language workflow builder for GTM automation
- ✓ Signals: Monitoring of job changes, news, social mentions, and buying intent
- ✓ Audiences: Dynamic segment creation combining signals, enrichment, and CRM data
- ✓ Sequencer: Native email outreach automation and campaign management
- ✓ Multi-provider Enrichment: Access to 150+ data enrichment sources
- ✓ AI Formula Generator: Conditional logic without coding requirements
- ✓ Waterfall Enrichment: Cascading lookups across multiple data providers
- ✓ CRM Integration & Hygiene: Automated data cleaning and standardization
- ✓ Account & Lead Scoring: AI-powered ranking of prospects
- ✓ Integrations: Connections to 150+ platforms
- ✓ HTTP API: Custom integration capability for any tool
⚖️ Pros & Cons
👍 Pros
- ✓ Unified platform consolidating 150+ data sources
- ✓ AI agents reduce manual research time dramatically
- ✓ Flexible workflow builder enables any GTM use case without engineering
- ✓ Strong security credentials (SOC 2 Type II, GDPR, CCPA, ISO 27001)
- ✓ Proven ROI from enterprise customers (OpenAI, Anthropic, Vanta)
- ✓ Native email sequencer reduces dependency on separate tools
- ✓ Extensive integration ecosystem reduces data silos
- ✓ Active community with 20K+ users in dedicated Slack
👎 Cons
- ✗ Pricing not transparent; requires sales contact for quotes
- ✗ Steep learning curve for complex workflow automation
- ✗ Dependent on quality of underlying data providers
- ✗ Limited mobile functionality (web-first platform)
- ✗ Requires some technical proficiency for advanced conditional logic
🎯 Who Should Use This Tool
Revenue Operations teams, sales development representatives, growth marketing teams, enterprise companies building data foundations, startups scaling growth
💰 Pricing Information
14-day Pro trial available with no credit card required. Free tier available for getting started. Enterprise plans available (custom pricing).
🔒 Security & Privacy
SOC 2 Type II compliant, GDPR compliant, CCPA compliant, ISO 27001+ certified. Trust center available at trust.clay.com.
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